Hi, Iām Alyssa.
Product management leader | 10 years combined web + Saas experience | entrepreneurial + psychology-based approach
I help startups build + grow impactful digital products.
Leveraging diverse expertise in Saas, entrepreneurship, consulting, research, and psychology to deliver scalable products that drive retention and revenue while simplifying complex workflows.
Clients
Hospitable
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Modern Adventure
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Final Phase Systems [acquired by Inficon]
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Back Office Now
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Leadership Lab
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Come Along
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Blue Skies Bakery
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Tri2Surf
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Emerson Bnb
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Emerson Pet Sitting & Training
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Hospitable ā¢ Modern Adventure ā¢ Final Phase Systems [acquired by Inficon] ā¢ Back Office Now ā¢ Leadership Lab ā¢ Come Along ā¢ Blue Skies Bakery ā¢ Tri2Surf ā¢ Emerson Bnb ā¢ Emerson Pet Sitting & Training ā¢
My Approach
I am a collaborative, people-first product leader who takes an entrepreneurial approach to my work while applying a psychological lens to my analysis. I utilize first principles and systems thinking to devise targeted yet holistic solutions for both a data-informed and user-centric strategy to iterative product development.
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First-Principles
I identify key challenges and opportunities by analyzing feedback from users, the team, and industry trends. Complex problems will be broken down to their basics, ensuring no assumptions are made, allowing us to create solutions that address the core issue and need.
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Prioritization Models
I use prioritization models that evaluate impact, urgency, and effort while balancing speed and intuition to roadmap solutions. I also consider the teamās capacity, technical dependencies, and overall business objectives.
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Systems Thinking
I examine each solutions fit across product touchpoints, team goals, technical needs, and external factors to finalize solutions and PRDs for development that address the main problem and set the stage for future goals.
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Iterative Development
I lead teams in product creation and refinement through repeated cycles of development, testing, and feedback. This allows for continuous learning and adjustments throughout the product lifecycle.
Portfolio
Financial & Operational Metrics Dashboard
Design, development, launch, & iteration of a financial and operational metrics dashboard providing portfolio-wide business health insights.
Client: Hospitable | Industry: SaaS, B2B, B2C
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+65%increase in daily feature use
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Product discovery
Product analytics
User feedback analysis
Competitive analysis
Business impact analysis
Resource assessment
UI/UX design
GTM planning
QA & dogfooding
Feature analytics creation
Staged rollout
Success & error monitoring
Iterative development
Data analysis
Stakeholder management
Strategic roadmapping
UI/UX design
GTM strategy
Monetization strategy
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I managed a team of 3 on this project
I was involved from inception to launch (0 -> 1)
IoT Dashboard
Design, development, launch, & iteration of an industry-first IoT management dashboard centralizing device control, access automation, and communication automation across all portfolio properties.
Client: Hospitable | Industry: SaaS, B2B, B2C
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+45% increase in feature use
+52% increase in retention
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Product discovery
Product analytics
User feedback analysis
Competitor SWOT analysis
Business impact analysis
Resource assessment
UI/UX design
GTM planning
QA & dogfooding
Feature analytics creation
Staged rollout
Success & error monitoring
Iterative development
Data analysis
Stakeholder management
Strategic roadmapping
UI/UX design
GTM strategy
Monetization strategy
Documentation
Internal Training
User-facing articles + walkthroughs
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I managed a team of 6 on this project
I was involved from inception to launch (0 -> 1)
Channel Integration Onboarding Flow: Redevelopment + Redesign
Design, redevelopment, launch, & iteration of a streamlined channel onboarding flow.
Client: Hospitable | Industry: SaaS, B2B, B2C
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near 0% error rate
+30% increase in conversion
380+ hours support time saved per month
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Product analytics
User feedback analysis
API integration
Data pipelines
Business impact analysis
Resource assessment
UI/UX design
GTM planning
QA & dogfooding
Feature analytics creation
Staged rollout
Success & error monitoring
Iterative development
Data analysis
Stakeholder management
Strategic roadmapping
UI/UX design
Documentation
Internal Training
User-facing articles + walkthroughs
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I managed a team of 1 on this project
Testimonials
āI worked with Alyssa for over a year on smart locks at Hospitable, and sheās hands down one of the best PMs I've collaborated with. Sheās great at breaking down complex requirements into clear tasks and always kept us on track without micromanaging.
Alyssaās communication was spot onāshe was always available when we needed clarification and quick to help solve any issues that came up. What I really appreciated was how she valued our input and made sure our voices were heard in the decision-making process.
Alyssa is smart, reliable, and pretty much awesome to work with. Iād gladly work with her again.ā
Kristijan Laco, Product Engineer
"As part of the sales team, I canāt emphasize enough how much Alyssaās detailed approach has made our lives easier!
Her passion for the product shines through in everything she does. Alyssaās thorough documentation makes new features crystal clear for all teams, including ours, allowing us to confidently communicate the benefits to our customers. She collaborates effortlessly with developers and engineers, translating technical details into easy-to-understand language.
Alyssa's deep understanding of client needs and her ability to deliver fully finished products that wow our customers have been a game-changer for us. Sheās truly the glue that keeps everything running smoothly!"
Vera Kovacevic, Sales Manager
āI really enjoyed working with Alyssa at Hospitable. She has a talent for breaking down complex requirements into manageable tasks, while still considering time, overall effort and customer value.
Alyssa's communication was excellentāshe was always accessible for clarification and quick to address any challenges that arose. As a team player she really valued input from engineers to come to a great solution for our customers.
Aside from being great to work with. Alyssa has a great personality and really cares about her coworkers.ā
Dani Tulp, Senior Product Engineer
"Alyssa and I worked together first directly in customer support roles and then as she transitioned into a senior product manager role. I've been to in-person trade shows with her and seen her firsthand interactions with customers in all forms (in person, calls, emails, chat).
First and foremost, she seeks to understand what problems people are trying to solve first. She accepts different points of view, details, and mindsets in helping decide the best way to approach a problem to come up with a clean solution. She's fully aware that a solution needs to solve both a customer pain point and also the business needs.
Plus, she's just a bad-ass, awesome person to hang out with!"
Jenn Tomaszewski,
Principal Product Support
Experience
Hospitable
Jul 2021 - Aug 2024
Senior Product Manager
At Hospitable, an AI-powered property management SaaS startup, I aided the companyās transition into its growth stage through scalable 0-1 and 1-10 product strategy, prioritization, and development. This established the product as the #1 easiest-to-use and of the most popular platforms in the industry.
Key Accomplishments
Spearheaded retention-focused product strategies, leading to 700% total ARR growth.
Increased ARR 201% in 1.5 months by restructuring product billing and dashboard monetization.
Owned end-to-end product development lifecycle of a pivotal metrics dashboard to track the business financials, tax obligations, reviews, and operational metrics for all users.
Discovery > GTM Launch > Iteration of a first-of-its-kind IoT dashboard, enhancing user engagement and capabilities with platform integrations
Led the re-engineering of database infrastructure for third-party data, which significantly improved scalability and query efficiency.
Reduced support tickets by 67% by overhauling a problematic third-party OTA channel integration, achieving a near-zero failure rate.
Led cross-functional teams to deliver high-impact sprints, simplifying workflows for 15,000+ users managing 94,000+ properties.
Product + Strategy Consultant
Startup Consulting
Jan 2016 - Jan 2022
Advised on product strategy, operations, and growth for founders, alongside designing and developing marketing websites and integrations for companies across multiple verticals.
Key Accomplishments
Up to 180% improvement in conversion and operational efficiency through UX/UI optimization and growth-focused design, ensuring alignment with product strategy and user needs.
Developed tailored company websites, leveraging user personas and analytics to refine product features and enhance the customer experience.
Fractional Director of Business Development for āThe Leadership Labā.
Emerson Bnb
Dec 2014 - May 2020
Founder
Founded and scaled a short-term rental management company, managing over 50 properties.
Key Accomplishment
Achieved 50% YoY growth through strategic client acquisition and service expansion.
High customer satisfaction with 5-star ratings and a 98% close-rate on new business.
Come Along
Jul 2017 - Dec 2018
Founder
Founded and managed an international small group travel company, overseeing strategy, marketing, and operations. Designed unique experiences, built vendor partnerships, and fostered a loyal community.
Key Accomplishment
Built a community of travel enthusiasts by hosting regular events that boosted conversion 95%, deepened brand loyalty, and drove repeat bookings.
Emerson Pet Sitting + Training
Jul 2017 - Dec 2018
Co-Owner
Managed all operations, digital strategy, and growth for a pet sitting and training company.
Key Accomplishment
Streamlined operations by implementing SOPs and training programs for contractors, leading to a 94% client return rate and 10% referral business.
Drove company growth through strategic digital initiatives, including the development of a customer database and website, significantly enhancing brand presence and customer retention.
Knight Cardiovascular Institute - Oregon Health & Science University
Apr 2014 - Jun 2015
Program Manager - Clinical Trials
Developed the institute's first comprehensive participant recruitment strategy for clinical trials by creating in-house EHR search automation, and leading the end-to-end recruitment and onboarding process for all trial participants.
Vascular Surgery - Oregon Health & Science University
Aug 2013 - Apr 2014
Clinical Research Coordinator
Coordinated multiple concurrent clinical trials, across teams of physicians, nurses, patients, research organizations, sponsors, and hospitals while managing dozens of trial participants.
Skills + Tools
Skills
Product Strategy Development, Product Lifecycle Management, Code Literacy, UX/UI Design, SQL, User Surveys, Product Roadmapping / Prioritization, Customer Development, Product Specifications, Go-to-market Solutions, Lean Methodology, Iterative Development
Tools
AI (OpenAI API, ChatGPT, Claude, Perplexity, Gemini, NotebookLM), Product Analytics (Heap, Logrocket), Project + Roadmapping (Linear, Notion), Database Management (SQL, TablePlus), Ticketing (Intercom, Salesforce, GitLab), Design + Mockups (Figma, Whimsical), A/B Testing (Optimizely), EHR (EPIC), Customer Data (Segment), Automation (Zapier), and many more
Education
Bachelors of Science, Psychology
University of Texas at Dallas
Get in touch
Interested in working together? Iād love to hear from you.
